Search Engine Optimization

Before asking why SEO (Search Engine Optimization) is so important to the success or otherwise of your website, let’s consider a few facts.

When people surf the internet, they are typically looking for specific information.

Very few people will look beyond page 2 of the search results returned.

Whatever niche or market you are in there is going to be competition.

If your website isn’t on page 1, your competition stands a far better chance of getting the sales.

So, if you wish to be found during a search, the primary goal is to get recognized by the major search engines. SEO is really the only way to do that.

One other very important fact before moving on. Google, Yahoo, Bing (ex MSN) and Ask account for over 95 percent of all global traffic on the internet.

How are the pages indexed? How do the search routines really work? Only the operators of the search engines know for sure, and this is generally very closely held proprietary information. Will we get you to #1 on the search results? The honest answer is MAYBE. We have a very good record, however be aware, you should be very careful with anyone that offers you a guarantee to a #1 position. There are so many factors there can never be an absolute guarantee.

But through an analysis of your existing or proposed web site, we can recommend and make changes that can dramatically improve your site’s chances of being found and how it’s ranked on these engines. Because there is so much emphasis at the moment about traffic, you must get traffic, get as much traffic as possible, people can get confused when it comes to search engine optimization. SEO is not about getting as much traffic as possible. SEO is about focusing through the use of keywords to get the right traffic for your business.

Some of the changes may alter the actual content of what is displayed on a page. Many of these changes, however, have no effect on what a user sees when visiting your site. SEO is not a one time shot, it is an ongoing process. Because of that lots of amatures try to short cut the work involved by using various software packages and quick website builders. They don’t work. You have to get the balance right between what the search engine robots are looking for and what value-added content you are providing to your site visitors. The balance comes from ensuring your primary keywords are included for the robots and used constructively and meaningfully throughout your content.

Your business can have an explosive web presence and outshine all your competitors by ranking highly on Google. Find out how to increase sales and decrease your monthly marketing expenses by calling us and telling us your needs. We are geared to the small business person, are priced reasonably, and have a proven track record of pushing sites to high ranking on the various search engines. Combined with other methods, your site will be jumping in no time!